A NewCo feasibility study: fashion demand estimation and catalogue direct selling – The case of Lingerie.
September 2017 – April 2018
Startup’s market research, involving Apparel industry, focusing in the Lingerie market (WW & Mexico) and Direct Sales channels.
Money laundering and corruption in Mexico
December 2016 – January 2017
Project research & executive outline for understanding money laundering and corruption in Mexico (not published).
Data-based storytelling: Mexico’s mortality rates analysis
July – December 2016
An analysis of Mexico’s mortality rates as per 2014 census (INEGI) official data for disease, accidents and violence related causes, plus additional graphical presentation and simulation tools derived from it. The collected works also compared our rates to those for USA (CDC data, 2014). Work due for publishing by Skills-Depot.
Content links below are in Spanish language, are only for resumé purposes, are intellectual property of Skills-Depot and are not being licensed nor authorised for any use or referal at all.
- Homicidios en México y su contraste en EUA, presentación resumida.
- La huella de las Armas de Fuego en México y su contraste en EUA, presentación resumida.
- Mapa de las 20 causas principales de defunción 2014 y su contraste en EUA.
- Tasa de mortalidad como riesgo (simulador para la prevención)
- Ranking México vs EUA principales causas de mortalidad.
- Mapas comparativos México y EUA.
- Enfermedades del Corazón y su contraste en EUA (análisis con anotaciones y tablero interactivo)
- Hipertensión y su contraste en EUA (análisis con anotaciones y tablero interactivo)
- Diabetes Mellitus (análisis con anotaciones y tablero interactivo)
Plus, Pilot WordPress blog featuring Pokèmon Go! content.
Mexico’s fine-crafts: A Shopify enabled ecommerce website
December 2015 – June 2016.
Managed site development project, created all written original content and did all product photography for this fine-crafts portal under the “Xe” registered (IMPI) brand. Also managed the legal counselling project for trade and privacy regulatory compliace, plus brand registration, and the credit card and billing functionality, as part of a 3 specialists team. Developed sales & marketing plan with incentives and delivered a distributors sales management platform based on the same Shopify portal.
Site under the oaxaca-mexico.com.mx domain and the Xe brand, operated, sold and delivered goods until june when site was shut-down and business transferred to a different company.
Product photography can be seen here. All works are the intellectual property of Skills-Depot and this link is provided only for portfolio purposes and implies no license nor authorisation for any use or referal.
Meditation: becoming the change you want to see
September 2015 – July 2016.
Check out at Medium Publication ¡Medita Esto! (Spanish) and selected articles re-published in my LinkedIn blog . Articles deal with Vipassana Meditation and Mindfulness. Publications were part of a Midfulness Coaching service for Skills-Depot firm, targeting Mexico’s corporate audiences.
Public Health: Mexico’s obesity and diabetes pandemia
View the magazine describing the off-city integration event, my keynote speaker subjects and dragon boats competition organising at Valle de Bravo lake. Mexico, prepared for Swatch’s FY2015 kick-off.
September – December 2014
View the magazine‘s pilot run articles for Chef Monica Patiño’s signature Deli in trendy Colonia Roma, México DF.
Editor in charge of the Foundation’s gazette first edition (“Abeja de Papel” in English, Spanish and Maya). Team member generating its content (interviews and editorials).
Team: Stephane Palmieri (Fundacion CEO & contact), Fili Balam, Germán Montufar.
September 2013 – November 2013
Designed marketing LOB messaging and service launch letter for this 20,000+ visits/month well positioned (USA, Can, Europe) Hospitality industry Tulum based reservations website, to become a marketing media as well. Was an editor for their articles content, producing the Catrina series (http://bit.ly/1zRGUhr) or (http://bit.ly/1oRZ7CO), and performed a review of their earlier website content, pinpointing editorial improvements needed (to be implemented).
Contact: Antonio Lira (COO todotulum.com)
October 2013 – November 2013
Created company FB page, Twitter and Pinterest accounts, produced content (read specially: http://wp.me/p3B5so-dW) and in depth articles and took photos, gathering the full spectrum of guide-owner Pastor Caamal’s Maya authentic ecotourism portfolio. Designed e.campaign as well.
Series of CEO, Alfonso Garrido, interviews to determine key messaging, core beliefs and values and produce an aspirational communicating article intended to draw creative independent professionals and artists to collaborate in a Residency programme with Gorila Films.
Wrote and photographed Interview and services portfolio for high-end Wellness + Real State business Holistika, in Tulum.(http://bit.ly/1syFoPa). Contact: Monica King.
September 2012 – November 2013
Wrote a series of 20+ blog posts of wedding photo shoots in an engaging, soul-reaching and meaningful way, appealing and memory-creating for renowned Diego Muñoz’ Tulum Wedding Photography business blog. (see blog entries sep 3, 2012 thru Nov 19, 2013). Contact: Diego Muñoz.
Editorial articles review and Spanish to English translation services for Superfly Magazine’s No. 5 – first English edition -.
Contact: Alejandro Gutiérrez – Editor -Owner.
Gastronomy – reviews with a spin
September 2013 – February 2014
Puro Corazón (Mex-Fussion) -May 2014 (http://bit.ly/WnvIKx), La Hoja Verde (Vegan) April 2014 (http://bit.ly/1u0ssn0), El Pez (international, fussion) – Sep 2013 (http://bit.ly/1tf5JiT), and other fine dining restaurants review articles centred in their Chef’s personalities, ideas and beliefs in Tulum, Mexico.